ZolliPop Redesign

ADDY Silver Student Winner
This redesign reimagines ZolliPop for a Gen Z audience, focusing on bold visuals, playful messaging, and an upgraded shelf presence. The goal was to evolve the brand to better connect with college students shopping at Whole Foods — combining health-conscious appeal with a fun, elevated aesthetic. The new look is eye-catching, energetic, and aligned with today’s visual trends while staying true to the brand’s mission of guilt-free sweets.