Groovy Donuts Capstone

As part of my senior capstone course, my team was assigned Groovy Donuts, a beloved local donut shop in East Lansing. Our objective was to help the business better connect with Gen Z and improve their online presence. We developed a refreshed brand identity, revamped their social media strategy, redesigned their website, and created modern, engaging content tailored to college students. The project combined design, strategy, and real-world collaboration to drive visibility and relevance in a digital-first world.